Elliott Confidential

Elliott Confidential

Would you visit America now?

In a surprise development, the world’s biggest travel market is projected to shrink this year. Has the United States rolled up the welcome mat?

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Christopher Elliott
Sep 12, 2025
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Travelers are staying away from the United States in a big way.

New data show cross-border trips from Canada — America’s largest source of inbound tourism — plummeted in August, continuing a months-long decline.

At the same time, the World Travel & Tourism Council (WTTC) projects that the United States will be the only major destination among 184 countries to see a drop in foreign visitor spending this year.

The loss? An estimated $12.5 billion.

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