Would you pay more to choose the gender of your seatmate?

One airline has been testing the idea. Is this a new revenue stream for airlines?

Would you pay more to sit next to another woman?

Indian airline IndiGo thinks you might. It now allows female travelers to see the gender of other passengers and choose a same-gender seatmate.

But here’s a question no one has asked yet: Could the ability to choose your seatmate — or even avoid a certain seatmate — be the airline industry’s next big revenue opportunity?

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