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Elliott Confidential
Consumer Alert: 'Tis the season to avoid gift cards!

Consumer Alert: 'Tis the season to avoid gift cards!

Consumers want cards for the holidays, but businesses will win in the end

Christopher Elliott's avatar
Christopher Elliott
Nov 03, 2022
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Elliott Confidential
Elliott Confidential
Consumer Alert: 'Tis the season to avoid gift cards!
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Gift cards will be as popular as ever during the holidays. A recent survey by Fiserv says that 60 percent of consumers will buy cards to compensate for product unavailability created by supply chain disruptions.

But a closer look at the data suggests consumers may be handing businesses free money instead. 

Two-thirds of consumers want physical gift cards …

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