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Consumer Alert: Beware of "risk-free" guarantees that are risky

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Consumer Alert: Beware of "risk-free" guarantees that are risky

Travel companies use misleading language to sell their products. Don't fall for it.

Christopher Elliott
Jan 30
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Consumer Alert: Beware of "risk-free" guarantees that are risky

www.elliottconfidential.com

When Ellen Pearson saw that Viking Cruises offered a "risk-free" guarantee for her next sailing, she didn't need to read further. She booked a cruise to Norway to see the Northern Lights.

"I took great comfort in Viking's risk-free guarantee," she says. "I just felt secure because I know Viking’s reputation and trusted all was well."

All was not well.

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