Here's the shocking cost of fake reviews

EXCLUSIVE: Bogus online reviews will influence $21 billion of travel bookings this year. This is what you can do about it.

Jun 13, 2021

∙ Paid

Dustin Elliott, “Faked” (2021) Oil on canvas. For more information, https://www.instagram.com/stillstabbin/

The travel industry is filled with fakes. But no one knew the cost of the bogus reviews, blog posts filled with affiliate links, and influencer content.

Until now.

A new study by University of Baltimore economist Professor Roberto Cavazos on behalf …

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