Elliott Confidential

Elliott Confidential

Here's the shocking cost of fake reviews

EXCLUSIVE: Bogus online reviews will influence $21 billion of travel bookings this year. This is what you can do about it.

Christopher Elliott's avatar
Christopher Elliott
Jun 13, 2021
∙ Paid
Dustin Elliott, “Faked” (2021) Oil on canvas. For more information, https://www.instagram.com/stillstabbin/

The travel industry is filled with fakes. But no one knew the cost of the bogus reviews, blog posts filled with affiliate links, and influencer content. 

Until now.

A new study by University of Baltimore economist Professor Roberto Cavazos on behalf …

User's avatar

Continue reading this post for free, courtesy of Christopher Elliott.

Or purchase a paid subscription.
© 2026 Christopher Elliott · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture