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Are loyalty programs trying to kill you?
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Are loyalty programs trying to kill you?

Companies want you to travel again — even if it's the last thing you do

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Christopher Elliott
Jan 17, 2021
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Are loyalty programs trying to kill you?
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Is Choice Hotels trying to kill John Parisi? 

Parisi, who works for an investment management company in Boston, received an email from the Choice Hotels' frequent-stayer program recently, advising him to use his points — or lose them.

"In the middle of a pandemic, where we all have been advised against traveling, Choice Hotels is encouraging me to stay at…

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